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L’effet star III : le corps publicitaire
In January 1987, Alain Sabourin interviewed Jean Baudrillard at CAPC musée d’art contemporain in Bordeaux. L’Effet Star, the overall title of a series of four lectures and interviews, was part of the museum’s Cinéma au musée program. When introducing this talk, Michel Bourel pointed out that “Jean Baudrillard, through his books, has plumbed and challenged our system of representation, which has become what he calls ‘the sacred horizon of appearances’. His talk will bear on ‘the advertising body,’ that special by-product of the world of hypervisibility.”
L’effet Star No. 3: Le corps publicitaire can now be published thanks to the kind authorization of Marine Baudrillard.
Conférence à l’École des beaux-arts de Bordeaux. Richard Hamilton
This video records a lecture given by British artist Richard Hamilton at the École des beaux-arts in Bordeaux on October 30, 1996. Born in 1922, Hamilton was a member of the Independent Group in London in the 1950s, when its shows at the Institute of Contemporary Arts gave birth to British Pop Art. His work at the time was linked to the pioneering theories of critic Lawrence Alloway on the relationship between art and popular culture, based on a principle of non-hierarchical equivalence. Hamilton’s vast oeuvre, however, cannot be reduced to this one seminal period. From his Duchamp-inspired pieces to computer-based work (he himself designed two computers in the 1980s), via his collaborations with Dieter Roth in the 1970s, Hamilton is one of the major artists of the contemporary era. This lecture is therefore a precious historical record.
Invited to speak by Jean Sabrier and Guadalupe Echeverria, he is introduced and interviewed by Michel Aphesbero, a teacher at the École des beaux-arts in Bordeaux. The video was edited for this issue of Rosa B by Véronique Lamare.