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A Pop Project in a Hick World
(Or, How Ultralocal Becomes a Respectable Place)
by Guadalupe Echevarría
In this text, Guadalupe Echevarria compares examples of the political power of pop in various yet specific contexts at different points in history. From the birth of American folk music to Brazilian tropicàlia via Bob Dylan, her essay offers insight into the transgressive function of experiences that juxtapose art, popular culture, and politics in an age of ultralocal critical theory.
Echevarria is the director of the École des beaux-arts in Bordeaux.
L’effet star III : le corps publicitaire
In January 1987, Alain Sabourin interviewed Jean Baudrillard at CAPC musée d’art contemporain in Bordeaux. L’Effet Star, the overall title of a series of four lectures and interviews, was part of the museum’s Cinéma au musée program. When introducing this talk, Michel Bourel pointed out that “Jean Baudrillard, through his books, has plumbed and challenged our system of representation, which has become what he calls ‘the sacred horizon of appearances’. His talk will bear on ‘the advertising body,’ that special by-product of the world of hypervisibility.”
L’effet Star No. 3: Le corps publicitaire can now be published thanks to the kind authorization of Marine Baudrillard.
In Search of Pop: From Seductive Beat to Global Ecstasy
by Yann Chateigné Tytelman / Florent Mazzoleni
In this e-mail exchange, Yann Chateigné Tytelman and Florent Mazzoleni discuss what are the stakes of “pop culture” today, extending from art and music to criticism. They address the forms it takes, its economy, its geography and its politics right from the birth of worldwide pop, ranging from the USA to Africa and back again, not overlooking the “French situation.”
Mazzoleni is a writer, journalist and photographer whose publications notably include L’Épopée de la musique africaine (Hors Collection, 2008), Disco (Flammarion, 2007), L’odyssée du rock (Hors Collection 2004) and, more recently Les racines du rock (Hors Collection, 2008).